Will rupee depreciation increase Yamaha motorcycle prices?

Will rupee depreciation increase Yamaha motorcycle prices?
Will rupee depreciation increase Yamaha motorcycle prices?
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Only, May 9, 2024 – Yesterday, Wednesday, May 8, 2024, the rupiah depreciated by 49 points or 0.31 percent to Rp 16,095 per US dollar.

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As we know, the dollar exchange rate is one of the factors that determine the price of vehicles in the country. This exchange rate often affects sales prices, including motorcycles.

PT Yamaha Indonesia Motor Manufacturing (YIMM) General Manager Marketing – Public Relations Antonius Vidianto emphasized that his party has not yet increased the price of Yamaha motorcycles when the rupiah has weakened.

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“That hasn’t happened (prices have risen) at the moment, we see that we can still manage the rupee against the dollar. This means we expect conditions not to escalate. We cannot predict at this time that this will happen. will continue to rise or fall, but given the conditions “Right now, the question is that we can still manage it and there are no plans to increase it,” Anton said recently in Solo, Central Java.

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He does not deny that at the beginning of March 2024 there will indeed be a price increase for Yamaha motorcycles. However, the rupee exchange rate is not the reason but the Title Transfer Rate (BBN) policy that dictates the price of tuning fork motorcycles.

“In fact, we only increased prices in March last year, but not because of the exchange rate, but because of the BBN review, which is normal every year. , but because of the BBN policy in each city we must fix it,” he added.

Furthermore, Anton revealed that the selling price, which is still cheap, does not mean that Yamaha has reduced the quality of its products. Nothing has changed from raw materials, assembly products to production activities.

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“Our production activity is completely controlled by YMC (Yamaha Motor Company), because if the quality drops and this affects the quality of the product and the product spoils quickly, what happens is that the number of complaints increases. it will have a negative brand image, something we never want to play with,” he said.

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Furthermore, Anton revealed that the selling price, which is still cheap, does not mean that Yamaha has reduced the quality of its products. Nothing has changed from raw materials, assembly products to production activities.

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The article is in Portuguese

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