TVI managed to dethrone SIC as the audience leader and won again for the second consecutive month, in March.
In a statement, the Queluz de Baixo station highlighted that “Whether in the mornings and afternoons, or in prime time, TVI led. From the youngest to the oldest, from north to south, TVI became the biggest meeting point in the country. TVI was the station of choice with a 14.9% share“.
The soap opera “Cacau” stands out as “the Portuguese’s favorite soap opera“. The new edition of “Big Brother” is also a leader in its various schedules – the galas are seen by almost a million viewers. The information area “continues its sustained growth” and “Jornal Nacional” presented “good results” in March.
It should be added that TVI “took another step in promoting women’s sport in Portugal, by broadcasting the decisive phase of the “UEFA Woman’s Champions League”: the two games recorded an average audience of over 700 thousand viewers“. “Two “Champions League” games were also broadcast, which had an average of 1.4 million viewers and a 27.7% share“, it can be read.
The remaining TVI programs, namely “Dança com as Estrelas”, “Festa é Festa”, “Dois à 10” and “Em Família”, “led in their schedules“.
