Victoria Beckham signs collection with Mango to “speak” to new audiences | Fashion

It took a while for Victoria Beckham to break through in fashion and face prejudice: in addition to being a former Spice Girl, she is married to David Beckham. Now, the British brand, founded in 2008, is part of the official Paris Fashion Week calendar and Posh is gaining ground as a fashion designer. To prove this and broaden horizons, it has just presented a new collection in collaboration with the Spanish brand Mango.

It is a big contrast for the creator who is used to luxury to join an accessible fashion brand, but it is a bet to democratize her vision of clothing. “It’s a way of speaking to a larger audience in a way that is relevant to my brand and maintains my aesthetic,” the creator told the fashion magazine Women’s Wear Daily (WWD).

What is certain is that the “sensual, considered and feminine” collection evokes the signature of the creator who has been known for her impeccable tailoring, with a British touch. The suits are highlighted, in neutral tones, accompanied by pants flare and elegantly cut shirts – a signature image of Victoria Beckham herself. With summer parties in mind, the proposal also includes stylish dresses lingerie fluid cut, with light and transparent fabrics. “I’ve always played with the female and the male,” she explains.

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The objective, explains the designer to the same publication, was to create “a modern and conscious wardrobe, perfect for the summer months”. And he details: “It has a touch of cheekiness, but it is also very elegant. I was inspired by the iconic French film The pool and, more specifically, in the character of Jane Birkin. She was all about natural beauty, highly feminine and with a real sense of freedom.”

The pieces have higher prices than what Mango customers are typically used to (between 40 and 250 euros, in Portugal), but the brand explains, in a statement, that the entire collection is created “from natural fabrics such as linen, cotton and silk”. A quick search through the Spanish brand’s online store confirms that most of the materials are of Spanish origin and the pieces were made in Morocco.

“I am very proud of what we created together. It is very modern to combine the two brands and take advantage of our experience, and I was very impressed with the level of execution, the attention to detail and the know-how of the Mango teams”, praises Victoria Beckham, who came to live in Spain when David Beckham signed for Real Madrid in the early 2000s. The collection was, in fact, presented in Begur, on the Costa Brava, at an event attended by celebrities such as Emily Ratajkowski, Alexa Chung and Mia Regan.

Over the last 15 years, Victoria Beckham has built a name for herself in fashion and, in 2023 alone, the label reached 100 million euros in sales, a growth of 35% compared to 2020. In addition to the clothing collections, the designer, who celebrated 50 years this month, has also invested in cosmetics. “My ambition has always been to empower women and make them feel like the best version of themselves,” she declared, regarding her birthday.

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For Mango, which celebrates 40 years in 2024, this type of collaboration is a way of reaching “new customers”, but also of “encouraging the team to develop products from a different perspective”, focusing on “elevating the brand”. The capsule collection is designed by Victoria Beckham, but also by the creative director of the women’s line, Justi Ruano.

In the past, they have collaborated with other artists, such as Camille Charrière and Pernille Teisbaek. This type of capsule collections in collaboration with luxury brands is not exclusive to Mango. The Swedish H&M has made a name for itself in this segment and has collaborated with names such as Iris Apfel, Mugler, Karl Lagerfeld, Moschino or Versace.

With Inditex as its main rival, Mango has grown at a gallop in recent years. In 2023, they recorded a net profit of 172.1 million euros, more than doubling the 81 million euros in 2022. In total, they exceeded 3000 million euros in turnover and hope to achieve four billion by 2026, a deadline also established for the opening of another 500 stores.

Portugal is in the “top 10” of the main markets, although the company does not reveal the country’s turnover volume. In Portugal, Mango employs around 500 people in 51 stores throughout the national territory.