Recent report reveals that new generations are watching more anime than ever

O Anime It has already lost its reputation as a niche and has been gaining more and more popularity around the world. Thanks to streaming and social media, finding anime has never been easier and a very comprehensive survey by Polygon reveals that new generations are watching more anime than ever before.

In partnership with the Vox Media and the The Circus (a market research group), a survey was carried out in early 2024 that interviewed more than 4,000 Americans over the age of 18.

According to the survey, 42% of Gen Z respondents said they watch anime weekly. This is almost double what the Millennials are watching, with 25%. As for Generation Xthis number reaches 12%while only 3% of Boomers said they watch anime regularly. The generational shift is huge in anime consumption, and the Generation Z has certainly benefited from the focus on anime streaming.

Almost two-thirds of the public Generation Z People who watch anime say they connect emotionally better with anime than with traditional media because of the types of stories and characters present.

65% of viewers of anime go so far as to say that they think the anime more emotionally compelling than other forms of media.

The research also detailed the type of audience the anime attracted, and it is very diverse. Not only the demographic group of Generation Z It is profitable for companies, as the anime audience is diverse. The medium attracts more black Americans and Asian Americans than one would expect from a general population sample. Furthermore, this delineation becomes even greater when we look at the Generation Z. There is also a higher percentage of fans LGBTQ+ of anime compared to the general population.

According to the data, the place to watch anime is Netflix, Hulu, Amazon Prime Video, Crunchyroll, Max, Tube, VRV and HIDIVE. A Generation Z mainly uses two services, the Netflix and the Crunchyroll. So if you’ve noticed Netflix’s growing interest in adult animation, well – that’s why.

Globally the industry is becoming incredibly popular along with manga. Finally, anime is rightly being recognized as a major influence in the entertainment sphere.