If you frequently use YouTube, then you may occasionally get bored with ads. More and more users are complaining about advertising in the middle of videos, but it seems that YouTube intends to expand its ads even further.
According to Android Authority, the goal will be to make these even more present when playing a video. At a recent results conference, a Google representative reported the positive results resulting from a new advertising experience.
“In the first quarter, we saw strong momentum with the introduction of a pause ad pilot on connected TVs, a new uninterrupted ad format that appears when users pause their organic content” – said Philipp Schindler.
In your opinion, this type of advertising is being very profitable for YouTube. Regarding advertising within the platform, the Google representative states that “they are obtaining premium prices from advertisers” (via Android Authority).
As Schindler’s words demonstrate, the company is quite satisfied with the advertising experiments it has carried out. Therefore, it is most likely that the user will see more and more ads, even when the video is paused.
This new modality has already been trained since 2023
At the moment, YouTube is still in the data collection phase. However, the same source of information highlights the strong possibility of broader implementation.
Remember that YouTube had already warned about this situation in 2023. At the time, the platform addressed the issue of ads in paused videos. This modality has already been tested in some specific regions since last year.
For now, Schindler has not yet given any concrete information related to the timing of the measure’s global implementation. In any case, it is known that these will reach Smart TVs first.
Still, Android Authority states that the characteristics of these same ads are not yet known. In other words, there are no details about the duration, the ability to advance, among other possible aspects.
Furthermore, one question remains to be answered: will the plan also reach YouTube’s mobile applications? For now, the confirmation is not official, but given Google’s enthusiasm, it is possible that this will happen.
