Martinauto opens first DS Store in Viseu and reinforces presence in the central region

Business Center

The opening was a moment of celebration that left many surprises for those who joined this event. At the inauguration of the space, the prototype of the DS brand was unveiled – E-TENSE PERFORMANCE – with 815 horsepower, extremely futuristic from its technology to environmental concern, already applied in Formula E

Photographer: Beatriz Reis

Martinauto opened a DS Store in Viseu, a space dedicated exclusively to the Stellantis group’s car brand, a place with various services available to the customer and where the values ​​can be felt in each experience of the international manufacturer’s premium brand. The opening was a moment of celebration that left many surprises for those who participated in this event and which marked the opening of the second store in the central region. At the inauguration of the space, the prototype of the DS brand was unveiled – E-TENSE PERFORMANCE – with 815 horsepower, extremely futuristic from its technology to environmental concern, already applied in Formula E. A unique model in the world that arrived from France and on purpose for this inauguration.

“The car is a laboratory, especially for what we learn. Therefore, it is 100% electric and inspired by the lessons we bring from Formula E. With this car, we want to bring these lessons from the track to the road. We want to test all of this and then incorporate it into our commercial models”, revealed Pedro Lazarino, Stellantis General Director.

With all the conditions met, Stellantis and Martinauto are optimistic about the brand’s future in the region. “We are doing this opening, but we have already been in business for about a year. We are optimistic, aware and certain of the path we are taking, it is not something new for us”, highlighted, for his part, Pedro Martins, administrator of the Martinauto Group.

DS Store debuts on the Viseu market in the year that the car brand marks a decade, a journey marked by refinement and innovation that gives its customers a unique experience of the “French art of traveling,” as highlighted by the company’s slogan. DS.

“I believe that Viseu, not only because of the characteristics of the region itself, which we all know, but also because of the people themselves, undoubtedly deserves to represent a brand like ours”, highlighted Márcia Paulo, marketing manager at DS. The brand stands out from other cars for its attention to detail and customer service. Savoir-fair is the expression that best reflects the brand’s values ​​due to the concern that details are made by hand with noble and haute couture materials. The decoration is inspired by the Gulhochage “Clous de Paris” technique, born from haute horlogerie.

DS is a brand that marked the 1950s with its classics, such as the DS19, DS21, DS23, with new models inspired by its technology heritage and pioneers of electrification. “We are very proud to be the continuators of this experience that was the DS of the 50s and we think that today we have the foundations for this brand to perpetuate over time. We are in the automotive sector experiencing a huge transformation with the entire electrification process in which DS is a pioneer and we want the electric driving experience to be a luxury driving experience”, reinforced Pedro Lazarino.

For David Correia, brand manager at DS Portugal, the union with Martinauto is a natural alliance. “We continue to expand our distribution network and even more so with partnerships that are very solid in the region we are in and Martinauto is no exception here in Viseu,” he said.

The inauguration featured several moments. After unveiling the prototype, live music and a showcooking with chef Henrique Ferreira, from the Tertúlia restaurant, located in Nelas at the Hotel Puro Dão, took place.

DS Store invites you to discover its new confessional, located on Caçador straight next to Quinta da Magarenha.