A New Balance has just opened a store in the Colombo shopping center, in Lisbon, with an Uncommon Common design, a new concept that aims to “create an experience focused on the consumer and where we no longer have a conventional arrangement of items”.
“Designed around central seating, the store aims to invite customers to come together, be inspired by each other and find their authentic style”, explains the brand in a statement.
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The store concept includes “a carefully chosen selection of items that, together with visual narratives, highlight the history of New Balance and how the brand positions itself in the areas of sports and lifestyle.” The variety of footwear and clothing available “has been specially selected to suit everyone interested in the latest fashion trends to true athletes looking for products that improve their performance.”
© New Balance
The Colombo shopping center store concept is the first of its segment in Portugal. The New Balance store will have opening hours from Monday to Sunday, from 10 am to midnight.
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Eighth consecutive year Consumer Choice for Online Press and elected product of the year 2024.
* Study by e Netsonda, Nov. and ten. 2023 product of the year – pt.com
