Photo: YouTube/Camila Cabello / Pipoca Moderna
Camila Cabello released a chaotic music video this week for her new single, “I LUV IT”, made in partnership with rapper Playboi Carti. The track available on digital platforms was the first released from his next album, “C XOXO”, which has no release date yet.
The music video for “I LUV IT” features several surreal scenes including arrow shots, wrestling, an accident in a car and shots with an invisible weapon against a bed, all while the singer vehemently reinforces her love for this apocalyptic reality.
The track was written by Camila Cabello alongside executive producer El Guincho, known for work with Rosalia and Billie Eilish, and co-producer Jasper Harris. The clip was directed by Nicolás Méndez, also known as CANADA, in the city of Miami (USA) in early 2023.
“Certain things about the human condition make me feel like I’m in outer space. The very rare times I’ve had incredible chemistry with someone are one of them. Part of that cocktail is also the emotional drama between you and the person, the chaos, the butterflies, nerves and passion. It’s unsustainable, it’s not peaceful and it’s exhausting, but on the other hand… I LOVE IT”, the artist declared in a statement sent to the press.
Camila Cabello’s new album
Camila Cabello has been posting some clues on social media involving her next album. Among these, she posted a video having fun in a car to the sound of the first single and appeared at a Miami Heat basketball game wearing a t-shirt with the song’s title.
Furthermore, the public believes that Selena Gomez would be one of the album’s main collaborations after the two published photos in a studio in January this year. The information has not yet been officially confirmed.
In an interview with the “Call Her Daddy” podcast, the singer explained her new creative process and confirmed that it will be a very reflective project: “I feel like this album is me ‘living my questions’, sitting in the uncomfortable, knowing that there won’t be a correct answer ….The writing process started with me sitting alone and returning to the passion of composing, freaking out like a nerd about references, artists and poems.”
