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Owner of the hit “Beautiful Things”, 21-year-old American singer turns to viral social media in an attempt to score a new hit
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Matheus de Carvalho
11 hours ago
Pop revelation, who currently surpasses artists like Ariana Grande and Beyoncé on Spotify Global, prepares debut album and world tour. Photo: Ashley Osborn
Currently at the top of the Spotify Global and in the Top 2 of Billboard Hot 100, Benson Boone can already be considered one of the biggest pop revelations in 2024. Owner of the hit “Beautiful Things”, which is close to breaking 440 million plays on the platform, the North American singer of just 21 years uses and abuses creativity and internet virality to move away from the title of “one hit singer”. Find out more about the artist’s meteoric appearance in mainstream!
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Benson Boone was revealed on the talent scout program “American Idol”in 2021, and is currently at the top of the Spotify global chart. On the platform, he accumulates 57.4 million monthly listeners and billions of streams across his singles catalogue. The first was “Ghost Town”, by 2021which adds 345 million plays.
The song “Beautiful Things”, responsible for raising the artist to the top of the charts and charts, climbed to the top after much publicity from the artist, who bet on a strategy of overposting on TikTok. To promote a song, he creates and participates in trendsaccepts (almost) everything and interacts a lot with fans.
He doesn’t go a day without posting on the short video platform. To promote his current single, “Slow It Down”, he spares no effort and every day publishes some content with the song.
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Some could say this one hurts the family jewels
♬ Slow It Down – Benson Boone
Overposting and viral strategy to score new hits
Who sees Benson on your Instagram feed with “dumps” Well put together, you can’t imagine what he does on TikTok. The singer embraced the strategy of ‘overposting’: publish on the same topic until it goes viral. To promote “Slow It Down”, his new work song, the former“American Idol” has already posted more than 50 pieces of content in two months on the short video network.
Replay for your base more than 6.6 million followers is constant and whatever creativity allows in this mission of “hit”. There are memes, puns, motivational content, reactions… even your photos and videos as a child come into play.
@bensonboone @rachalfam ♬ original sound – Benson
The strategy has been successful: there are now more than 25 thousand videos created with the audio of “Slow It Down”. On Spotify, the track reached more than 18 million reproductions. Being an artist Warner Music It also helps a lot, as the other mega-record labels have broken their partnership with TikTok and removed their catalog from the platform’s library. Therefore, Benson You can explore all the possibilities to promote your music there.
Already beginning to structure the next steps of his career, the artist set the release date for his debut albumO “Fireworks & Rollerblades”. The album arrives the next day 5, and will feature the already known “Beautiful Things”, “Slow It Down” and “Ghost Town”. Later this week, Benson embark on your first world tourwith a voluminous batch of shows across North America, Europe and Oceania.
