HAUS LABS, Lady Gaga’s new makeup brand, arrives at Sephora Portugal today

Fulfilling a shared vision of emancipating and elevating through makeup, which we believe is for everyone, Haus Labs by Lady Gaga now arrives in Portugal to present an artist and clean line, exclusively at Sephora.

With innovative products and formulas made up of ingredients carefully selected for exclusive performance, Haus Labs promotes all levels of artistic ability, age, shape, size, gender and identity, leading a revolution that seeks to be transparent and above all inclusive. A pioneer in the careful choice of active performance products, its star ingredient is Fermented Arnica, the component that reduces redness and evens out skin tone – being 860% more powerful than conventional arnica.

Positioning itself as the standout product in the line, the Triclone Skin Tech Foundation (€49.99) from Haus Labs is the foundation that has everyone talking; with more than 10 million views, and winner of more than 20 awards, it has medium coverage and more than 50 shades. Similarly, the Triclone Skin Tech Concealer (€34.99) plays a central role in this line, being the perfect ally to camouflage any unwanted marks with a light, long-lasting finish.

Proving to be versatile and perfect for any occasion, the Bio Radiant Gel-PowderHighlighter (€46.99) seems to be the right choice to add shine to any look; With a hybrid formula between powder and gel, and components such as fermented arnica and silver vine extract, it helps to camouflage redness and unwanted spots and becomes the must-have for any makeup that aims to be luminous.

So that there is no lack of color, the Optic Intensity Eco Eyeliners (€24.99) from Haus Labs feature strong, vibrant shades that elevate any palette; composed of Vitamin E and Aragon Oil, they prove to be easy to apply, with a pigmented and creamy finish.

For those who like to take risks, Haus Labs also presents Hy-Power Eye, Cheek & Lip Pigment Paint (€26.99), paints with a concentrated formula for free use so that eyes, lips and body can be the stars of any look; moisturizing and easy to apply, they prove to be the perfect excuse to explore creativity.

Confident that art, science and kindness are the secrets of beauty, Haus Labs presents these and other products, now available in Sephora stores and on Sephora.pt.