The Xiaomi SU7 marks the cell phone manufacturer’s debut in the electric car market. Five months after the presentation and release of the first details of Xiaomi’s electric car, the company’s executive president, Lei Jun, released a preview of the expected prices for the Chinese market.
Through the Weibo platform, Jun said he hopes Xiaomi’s car will be recognized as the “most beautiful, easiest to drive and smartest car” on sale for less than 500,000 yuan, which is equivalent to R$343,902. In reality in the Chinese market, this represents half the price of a Porsche Taycan – a car they consider a competitor – whose prices start at more than 900,000 yuan (approximately R$618,000).
The electric market in China is characterized by strong subsidies, resulting in significantly more affordable prices compared to other regions. In the price range of the Xiaomi SU7 is, for example, the Nio ET7, which sells very well in China.
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Xiaomi is scheduled to officially announce pricing for the SU7 this Thursday, when it will begin pre-orders for the electric sedan. As part of its marketing strategy, 76 Xiaomi stores, located in 29 cities in China, are already displaying the car to take advantage of the company’s reputation, known for offering good electronic products at an affordable price.
As for technical specifications, the SU7 ranges from the basic version that only has an electric motor at the rear, delivering 295 hp and 40 kgfm of torque (goes from 0 to 100 km/h in 5.28 seconds) to the version with two motors. 800V, with 664 hp and 101 kWh battery, with greater performance and autonomy.
