Hotel Ouro Minas Dolce By Wyndham announces that its marketing sector receives new leadership: Executive Tamara Andrade, who brings with her a notable professional history outside the hotel sector. The professional takes on the challenge of developing new campaigns and actions aligned with the new moment of the hotel, which recently became the first urban resort in Minas Gerais.
With a postgraduate degree from the Pontifical Catholic University of Rio Grande do Sul and studying an MBA in Branding, Marketing and Marketing at PUC-RS, Tamara is excited about this new chapter in her career. “I am very optimistic about this opportunity, as it represents an exciting challenge and a chance to apply my marketing skills to further elevate guest experiences and positively increase the hotel’s visibility in the market.” Parallel to her arrival, Tamara Andrade launches an exciting Mother’s Day campaign in May, entitled “Eternal Memories: Celebrating the essence of Mothers at Hotel Ouro Minas”.
Tamara developed her career in Belo Horizonte, standing out as a marketing analyst at Clube Chalezinho. There, she was instrumental in implementing innovative systems like chatbots and improving customer service, significantly expanding her professional circle. With experience also as Digital Media Manager at Marketing Digital 360, Tamara led several media campaigns and provided consultancy for NP Digital Brasil, a reference in digital marketing. Furthermore, at Komuh, she specializes in managing large campaigns and analyzing detailed results. “I have developed important skills in communication, marketing and events throughout my career. I look forward to creating unforgettable experiences and contributing to Ouro Minas’ continued growth,” she stated.
The front of the Hotel Ouro Minas Tamara launches a Mother’s Day campaign, entitled “Eternal Memories: Celebrating the essence of Mothers at the Hotel Ouro Minas”. With the theme “In the city where every corner tells a story, mothers are our essence”, the campaign reflects the vital role of mothers in weaving the rich cultural tapestry of the city and the hotel.
The campaign concept revolves around showing that in Belo Horizonte, a city full of history and culture, Ouro Minas is not just a destination, but a true home that celebrates the maternal essence that enriches our community. “This year’s campaign emphasizes that mothers are more than just visitors; They are the soul and heart of Ouro Minas. It is the essence of each mother that makes this place unique. Here, they are not just guests; They are the heart that beats in every corner, the smile that lights up our days and the inspiration that guides our journey”, highlights the marketing manager.
The new campaign will feature four exciting videos that will be broadcast on the hotel’s digital media, each highlighting a unique aspect of motherhood: welcome, joy, reference and eternity. In addition to celebrating Mother’s Day, the action highlights the importance of mothers in building identity and enriching the hotel’s atmosphere. “In the video that symbolizes the eternity of motherhood, I will pay a special tribute to my mother Luzinete Andrade, highlighting how her love and legacy continue to inspire everyone,” concludes Tamara. The pieces will move and honor all mothers, recognizing them as the beating heart of Ouro Minas Dolce By Wyndham.
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