Albufeira promotes itself in Valladolid and Barcelona

The Municipality of Albufeira is present at two of the most renowned Tourism fairs in Spain.

Albufeira, one of the most prominent national tourist municipalities, reinforces its presence in the Spanish market with participation in two major events: in the 5th edition of FINE – International Wine Tourism Fair, which has been taking place since yesterday in Valladolid, and at B Travel – Barcelona Tourism Exhibition.

FINE brings together wine producers from across the Iberian Peninsula in a unique space, including around 40 Portuguese brands, is aimed at professionals in the sector and, in addition to tasting experiences, promotes the best of winemaking in the region by presenting the municipality to various tour operators and international travel and tourism agencies in a B2B meeting format.

The Municipality’s participation is integrated into the Algarve Golden Terroir project, a joint initiative with the municipalities of Lagoa, Lagos and Portimão, with the aim of nominating these four territories for the “European Wine City 2026”.

In turn, from March 15th to 17th, the Municipality of Albufeira debuts at B-Travel, the largest fair aimed at the traveling public in the Spanish market. This event, with more than 600 exhibitors (direct and indirect) and an area of ​​more than 7,000m2, has the participation of the main travel and tourism agencies, hotel groups, cruise companies and tourist service companies and offers a privileged space for promoting the municipality as a tourist destination in the Catalan market.

Albufeira is also part of the Algarve Tourism stand, which brings together the presence of several municipalities in the region, in a regional promotional strategy, which throughout the days of the fair will present various gastronomic demonstrations and the best of crafts and regional products .

José Carlos Rolo argues that “participation in these events is crucial to promoting Albufeira’s tourism potential and strengthening ties with the international market. We are committed to showing professionals and the general public everything that our municipality has to offer, from the gastronomy, quality tourist experiences, stunning landscapes, excellent climate and, certainly, friendliness and hospitality.” The President of Albufeira City Council also revealed that “the Executive is committed to positioning Albufeira as a diverse, welcoming and authentic tourist destination, strengthening the local tourism sector and contributing to sustainable development”.