Apple may be in talks with Google to use the Gemini model with the future AI features that will be found in iOS 18.
According to analyst Mark Gurman, Apple is in early talks to use the Gemini model in its AI features in iOS 18, which would include a strong integration of the Google model in features such as Siri.
Gurman states that the two companies are in active conversations about the possible negotiation of a usage license, which would allow Apple to have direct access to the capabilities of the Gemini model.
The source indicates that, for now, there are still no plans drawn up for how this deal will happen, nor how it will be implemented.
It is important to remember that Apple is investing heavily in AI, and it is expected that iOS 18 will include several new features in this regard. Apple has been lagging behind when it comes to integrating AI technologies into its products, opting for caution, while other companies are making strong advances in this area.
Google is one such case, with its Gemini model, which means that Apple may be interested in creating an agreement to use the model, rather than developing its own system from scratch – at least for now.
Apple is looking for a model that has the ability to use generative AI for various tasks, and Google provides this type of system with its functionalities and processing capabilities.
Remember that, in the past, some rumors indicated that Apple was working on Apple GPT, an AI model that would compete with OpenAI’s ChatGPT. However, if the new rumors are confirmed, the company’s plans may now be slightly different.
If Apple does not reach an agreement with Google, it is possible that the company will work with other entities, and one of the names on the table could be OpenAI itself, with its ChatGPT model. However, this step would only be taken if Google did not reach an agreement with the company, and taking into account the relationship between the two companies, it is unlikely that this will happen.
